Jo Clay, Founder and Managing Director

Based on individual discovery and personal achievement.  
individuals and communities to change their lives for the better.

As the Founder and Managing Director of Empower - Be The Change, my mission is to create a dynamic company that empowers people through positive change.  

In 2013 after working in the public sector for 10 years in a senior role at Sports Wales, I took a 12 month sabbatical to try something completely different.

I wanted to experience a different culture, a different environment, test my skills in other sectors and re-evaluate what I wanted to do. I took this opportunity to empower myself and follow a path that is right for me.

​I firmly believe that individuals who are empowered to improve their lives, not only bring out the best in themselves but also the communities in which they live and work.

Signature of founder

Setting up Empower - Be The Change

Empower was founded by Jo Clay following 18 months work in collaboration with Vi-Ability setting up, delivering and managing the very successful "India Adventure" international volunteer program.  

The program supported 16 young people from the UK to take up month long volunteer placements with Silo India.  Volunteers delivered a range of community projects and received weekly 1-1 coaching sessions focused on long term career and education goals.  

​On their return to the UK all 16 volunteers successfully secured employment and or education placements.  

The success of the "India Adventure" program demonstrates that volunteering, as a catalyst for wider 

personal development, makes a significant and lasting difference to the individual.    

​Thanks to a micro-investment from Vi-Ability Jo was able to build on this success and create a 

new social enterprise that places soft skill training and high quality mentoring at the centre of personal 


Building on success

On 6th May 2018 Empower - Be The Change will be celebrating its 2 year anniversary. 

The company has grown exponentially during this time. From empowering 35 people in year one with an income of £17,000, to a huge increase of 120 people in year 2 and income of over £40,000.

In readiness for year 3 and beyond we are making some big changes.

We have successfully secured £246,000 from the Big Lottery Fund - People and Places programme.

The funding will enable Empower - Be The Change to grow its team and programme delivery across North Wales with the ambitious target of Empowering over 1000 people by 2023. 

To enable us to achieve this ambition we are seeking highly skilled, motivated and enthusiastic staff to join our team and help us achieve the company's goals. 

From April 2018 we will be based in Ty Avow, Wrexham.  We have secured office space which will house our new team and provide a base for us to meet new partners and organisations, along with continuing our existing work within communities across North Wales.

We look forward to enabling more individuals to achieve their goals and hope you will join us on this exciting journey.

Skills + Passion + Knowledge = Change

Initially volunteering in India with a major volunteer company I quickly learnt two important things ~

  1. The skills people have developed are transferrable.  
    ​We are led to believe that our skills are suited to one particular sector or career path, but this is simply not true.

  2. When individuals learn to apply their skills, passion and knowledge, they create a powerful combination that results in positive change. 

It is clear that empowered individuals not only improve their lives, but also the communities in which they live and work.

"Jo has provided many with the tool kit to make a big step towards achieving their goals, and instilled confidence within them that they can achieve it.”

Natasha, Vi-Ability

"The course taught me valuable skills that I will be able to use in future careers."

Empowerment programme participant

Our story

Jo Clay

Founder & Managing Director

"You must be the change you want to see in the world."

Mahatma Ghandi